The juvenile industry took over the Paris Resort, Las Vegas in late April, early May 2023!
For the first time in years, Dorel Juvenile showcased a selection of brands including the launch of the new Safety 1st™, Maxi-Cosi, and Tiny Love.
As the lead designer for the event, everything from the floor plan to the product name tags, the graphics to the coffee maker purchase were my responsibility. At 1500 square feet, our space may have seemed large but it proved to be a puzzle in cohesively arranging three different brands under one “roof”. This was a team effort that, besides a few speed bumps, was an extremely successful event for the company that garnered over $2M in sales.
The process
The SetUP
Setup for ABC began 2 days before show open. Our event partners at Gielissen, plus the union crew and FERN worked diligently to assemble our booth using an Aluvision system and fabric walls. Once the framework was up, we were able to stage the space and arrange product.
The Result
Having entrances on all sides of our space allowed a constant flow of visitors into the Dorel booth. We utilized the back wall for a private room (invite only) and made the most out of our graphics in order to celebrate our brands. Logo lug ons, a hanging sign, lightbox wall, custom pedestals, faux-plant wall, and screens throughout rounded out our space.