For abc 2024, We showed Up in a big way!
ABC Kids Expo 2023 was successful, but we knew that for ABC Kids 2024 we needed to innovate and elevate in order to stand out from our competitors. We did just that! Our 30’ x 50’ booth housed our NEW Maxi-Cosi Kindred Collection, our most premium collection yet, Maxi-Cosi Classic, and Tiny Love. But for 2024, we literally elevated our space by using a 20’ x 20’ double deck as our private meeting area. Our 16’ tall center LED tower attracted the attention of visitors from across the Mandalay show space, and our European boutique inspired aesthetic with innovative merchandising displays differentiated us from anyone else at the show.
Not only were we visually a show stopper, but financially our Sales team opened 25 new accounts, placed $600K worth of sales in 2 days, and sold our Kindred Collection into 30 Brixy Retailers with the help of our evening event, our Kindred Soiree.
The Process
ABC Kids 2024 was a true labor of love.
Here are some highlights!
Approximately 2000 square feet of space
One main entrance, invite only
The ONLY double deck of the show
Wall art was completely hand designed, and the exterior walls are made up of over 2000 hand placed plant graphics
We had 5 living trees in the space and a variety of real flowers
The built in retail window allowed passers by to get a glimpse into the space
The final graphics package was 104 GB (my poor computer got a well deserved break after this)
Because of unfortunate circumstances with our original vendor, the entire booth came together in 8 weeks thanks to our amazing event partner E & E Exhibits!
The Result