Easy Bake Oven - Walmart 2021

While on the Easy Bake Oven Brand, I had the pleasure of leading a product/lifestyle photoshoot in New York City with the ultimate output being refreshed packaging for a Walmart exclusive Oven. I also lead the ideation and creation of a refreshed Easy Bake logo, color palette, and icon exploration.

An added challenge of the Easy Bake Oven photoshoot was needing to work closely with Hasbro Quality Assurance beforehand in order to make sure the treats that our food stylists were creating on set were an accurate representation of the treats created by following the package instructions. Together, we created multiple batches of each of the 5 treats in the QA kitchen, photographed them, and provided them to our stylists along with model selection and set direction.

Below you can see the treat photography that I directed featured on the treat packaging, a sample of the lifestyle photography featured on back of pack, and the logo and iconography design.