Littlest Pet Shop - Pet Coolers Collection launched in Spring 2019.

The challenge of this product was offering consumers a unique unboxing experience, 5 pets, and 5 accessories all for the price of $14.99. Working closely with my packaging engineer, we were able to come up with the vending machine concept and execute it in a way where the form itself helped tell the story while differentiating itself from competition on shelf. Because there are two assortments, they are uniquely branded as to not confuse consumers, and to promote the purchase of both. On the back of each they also cross sell each other.