Lost Kitties Easter Eggs on shelf Spring 2019.
I was responsible for the design and execution of the packaging and PDQ. This also required rounds of test pilots for the spot glitter on both elements. Each package also comes with a custom sticker, as well as a cross sell. The Easter Egg packaging and PDQ needed to connect visually to the Lost Kitties brand, while also separating itself enough so consumers were aware that it was a new and exclusive item.
© 2018 Hasbro