Lost Kitties Mice Mania Easy Squeeze - Spring 2019 Launch

My involvement with Lost Kitties Easy Squeeze began at the ideation phase. The Product Designers had determined the concept, that we would create an “Easy Cheese” can that extruded Lost Kitties Mice, and the rough product specifications, and from there I worked closely with them to efficiently and effectively communicate this play experience on package. The product offering includes three figures, three accessories, shaping compound, a unique comic strip, and a collector’s guide.

Because of space restrictions on the cylindrical product, as well as the amount of language and legal lines required on a 4 language package, we decided to create an outer sleeve with the legal lines that, when removed, revealed the product instructions and a much simpler design.