Monopoly Lifesized is an immersive, on-your-feet version of the world’s favorite family game brand played on a 15m x 15m lifesized Monopoly board! Players compete in one of a kind challenges for your chance to buy properties. Experience the thrill of trying to stage a heist in Mayfair, competing against a clock to build some of London’s iconic buildings, solving a baffling murder mystery or stepping into the world of codebreakers.
For this Location Based Entertainment (LBE) experience, I partnered closely with the Hasbro LBE team to ensure continuity between the experience they were designing and the Monopoly brand guidelines and aesthetic. I acted as the point person for any questions involving brand look and feel, overarching visual direction, and provided creative solutions and design help in areas where there wasn’t a clear path forward, such as redesigning the walls of the Monopoly Junior experience when the original design felt disconnected with the Monopoly Junior branding.
Another exciting element of the project was providing art direction for The Top Hat restaurant, located in the experience. When doing so, I made sure that the elevated dining experience felt like a premium version of Monopoly, while having elements that catered to younger clientele. In addition, art provided art direction for The Top Hat website.
