New York Toy Fair 2019 - Hasbro Quick Strike and Littlest Pet Shop

I was responsible for designing the Hasbro NYTF 2019 Quick Strike and Littlest Pet Shop space. When first given the floor plan and elevations, it was clear that our space was very small to accommodate four Hasbro brands. Working closely with marketing teams, I was able to create a hierarchy for displaying the brands, as well as the products within each. I also found a solution for separating the Littlest Pet Shop space within the larger space by adding a divider.

Once the wall graphics and lug-ons were complete, as well as the design for the tables, standees, podiums, and display cases, I was able to move forward in defining the amount of shelves needed, as well as the size of each. Doing so required creating a planogram for each wall to guarantee that there was enough space allotted for the packages and product.